Dana K. Richard

Accomplished Business, Technology and
E-Commerce Leadership


Consulting CTO / Website and Infrastructure Design and Development

Specialty Village, Inc.
Sandpoint, ID 2005

Overview: E-Commerce startup with a focus on local artists, arts, jewelry, specialty gifts and crafts worldwide


Direct all aspects of research, design, development and operations of website and data center storage, applications, infrastructure, facilities, and disaster recovery / business continuity


  • Reduced from $1.8M to $170K, the technology investments for launch of startup through cost benefit analysis of original technology requirements against the business plan and necessary short term growth requirements necessary for success
  • Realigned and refined technology and organizational financial model allowing business to be launched with $1M investment vs. original plan of $6M investment
  • Negotiated restructuring of payment schedules and +25% discounts on services with two key vendors