Dana K. Richard

Accomplished Business, Technology and
E-Commerce Leadership

 
Director of Operations

Member of executive team reporting to the CEO

East View Geospatial
(Subsidiary of East View Companies)
 
Minnetonka, MN
2005 - 2009 

Premier developer, publisher and supplier of Far East books, databases and journals, global mapping, GIS data and satellite imagery
Primary Markets: Military / Intelligence, Engineering, Resource Exploration, Libraries / Academics

Responsibility: 

All e-commerce P & L, Customer Service, Design, Development, and Products
All cartography, GIS and satellite imagery inventory, procurement, and corporate library

Accomplishments:

  • Vastly improved ecommerce revenue by +200% in less than 12 months by analyzing and rebuilding site navigation, layout, design, and SEO 
    • Improved shopping cart conversion rate by 113% 
    • Reduced bounce rate by 50%
    • Improved return traffic by 40% 

Responsibility: 

CRM development, processes and workflows

Accomplishments: 

  • Drove 60% efficiency gains through company-wide CRM automated processes and tracking
  • Improved on-time order delivery by 40% through same CRM automation


Responsibility: 

Global operations (HQ in Minneapolis); Offices in Moscow (Russia), Nairobi (Kenya), Amman (Jordan), Jakarta (Indonesia), Recife (Brazil)

Accomplishments:

  • Successfully rebuilt global ecommerce and operations organization; lead team of 11 including one director, one manager 
  • Assumed ownership of e-commerce, marketing and geodata/cataloging departments
  • Opened 4 international procurement offices (Nairobi, Amman, Jakarta, Recife)

Responsibility:

International government and vendor copyright and reseller agreements and relationships

Accomplishments: 

  • Established copyright and reproduction rights agreements with governments of South Africa, Bangladesh, Botswana, Madagascar,Ukraine, Kazakhstan, Jordan, Faroe Islands, Fiji