Dana K. Richard

Accomplished Business, Technology and
E-Commerce Leadership

Career Chronology in Brief


IsIt2B Marketing, River Falls, WI                                   2013

Ecommerce and GIS Consultant

Overview: IsIt2B Marketing provides online digital customized tactical marketing integration and managed media services.


Responsibility: New multi-merchant b2c ecommerce channel

Accomplishments: Identified, evaluated, and selected multi-channel b2c ecommerce hosting vendor

Responsibility: Online local business maps

Accomplishments: Led the design, development and implementation of geographically-accurate custom municipal business maps


East View Companies, Minnetonka, MN                       2005 – 2013

Director of Ecommerce (Promotion) (2009 – 2013)

Overview: Premier developer, publisher and supplier of Far East books, databases and journals, global mapping, GIS data and satellite imagery


Responsibilities: All e-commerce P & L, Design, Development, Marketing, Usability, Analytics

Accomplishments: Drove ecommerce revenue growth 50% in 1.5 years


Director of Operations (2005-2008) – East View Cartographic, Inc (Subsidiary of East View Companies)


Responsibilities: All cartography, GIS and satellite imagery inventory, procurement, and corporate library, e-commerce P & L, Customer Service, Design, Development, and Products

Accomplishments: Improved ecommerce revenue by +200% and operations efficiency by 60%


Specialty Village, Inc., Sandpoint, ID                           2005

Consulting CTO / Website and Infrastructure Design and Development

Overview: E-Commerce startup with a focus on local artists, arts, jewelry, specialty gifts and crafts worldwide


Responsibilities: Direct all aspects of research, design, development and operations of website and data center storage, applications, infrastructure, facilities, and disaster recovery / business continuity

Accomplishments: Reduced the technology investments for launch of startup from $1.8M to $170K


Computer Network Technology, Plymouth, MN            1998 – 2005 

Advanced Technology and Services Development Manager (Promotion) (2001 – 2005)

Dotted line reporting to V.P., Global Services & CTO/V.P. of Development Engineering  

Overview: One of the world's largest providers of comprehensive SAN/storage networking solutions, products, and services

Concurrently managed $1.5M and $2M budgets with 29% and 23% average under budget annually, respectively


Responsibilities: Development, delivery and support of online services and infrastructure

Accomplishments: Drove $1.6M profit and 35% growth in 2 years


Responsibilities: Development, delivery, support and training of new products and emerging technologies

Accomplishments: Dramatically improved first call resolution rate of storage-related problems for new products from 43% to 77% and customer support customer satisfaction rating from 3.5 to 4.6 on a scale of 1-5


Staff Systems Account Engineer (Promotion) (1998 – 2001)

Dotted line reporting to V.P., Global Services & CTO/V.P. of Development Engineering  


Responsibilities: Emerging technologies development and market delivery

Accomplishments: Successfully pioneered development of Storage-over-IP (SoIP) technology and led worldwide deployment of first 200+ emerging technologies networks